Evoke

Brief

Express the brilliant life of the ocean through an elegant logo animation, ultimately creating a piece that evokes the diverse beauty of the blue depths of the ocean.

Consider visual themes of complexity, fluidity, biodiversity, scale, and contrast.

In 3 weeks, create a 1:1 & 9:16 2D animated logo for Ocean Conservancy within 5-10 seconds.

The Start

Honestly, I was not sure what I wanted my thesis to be.

The

Background

For this project, I really did not know where to start. The brief was so open ended and I knew I wanted a piece that told a story.

With these thoughts in mind, I just started to look for things that I enjoyed. Such as, 2D to 3D, subsurface objects, and simplistic, yet strong pieces.

The

Quote

As I researched around, I found this quote and it stuck with me. There were a few key words throughout that had strong visuals and the piece had a message that was very interpretive for the audience which I liked.

Revisions

Bubbles

The first direction, Bubbles, was chosen as the concept felt stronger. However, the design needed reworking.

This was a quick pass where two different styles were created.

The goal was to be more relevant to today's style while still promoting the branding and enhancing the message.

With this in mind, I created the two images to the right. Both of the above revisions were working. The decision was then decided on which style represented the branding the best.

First Pass

This pass was gathering the motion for the main bubble, having a moving gradient in the background, and then showing how the logo would reveal.

The critique for this pass was to think about the logo reveal more and to finish animating the rest of the bubbles.

Deadline

I had a working animatic, which means I jumped into doing development and started focusing on finessing the animation, lighting, and texturing.

This pass determined if I would be grade capped or not.

Second Pass

This pass was a huge texturing update.

After this, I was passing the class, however there was still more work to be done.

Third Pass

This pass was a very nit picky just adjusting the timing and animation.

Both of the above revisions were working. The decision was to move forward with the version that had a subtle delayed animation for the logo.

Final Pass

This project went through a lot of changes. I'm very thankfully to all of my peers and faculty for the support they have given me. I'll miss our chaotic times spent together in the labs till 2AM. Stay safe and happy my friends.